Bet365 Stadium
About Bet365 Stadium
bet365 Stadium is a football stadium located in Stoke-on-Trent. Opened in 1997, it is the home ground of Stoke City F.C.. The stadium has a seating capacity of around 30,000 and was originally known as the Britannia Stadium before being renamed in 2016. The stadium hosts matches in the EFL Championship and previously the Premier League. It is known for its modern design and strong home atmosphere created by Stoke’s passionate supporters.
Historical Overview
The bet365 Stadium, located in Stoke-on-Trent, England, has served as the home of Stoke City Football Club since its opening in 1997. Constructed at a cost of 14.7 million pounds, the stadium was built to replace the Victoria Ground, which had been the club's home since 1878. Originally known as the Britannia Stadium, the venue was officially opened on August 30, 1997, by club legend Sir Stanley Matthews. The stadium was designed as an all-seater arena to modernize the club's infrastructure and provide a purpose-built facility for its supporters. In 2016, the stadium was renamed the bet365 Stadium following a naming-rights agreement with the club's parent company. The venue has undergone various improvements over the years, including expansion work in 2017 that helped increase its capacity to 30,089. While the stadium is known as the bet365 Stadium for domestic fixtures, it is referred to as the Stoke City Stadium during European competitions due to UEFA sponsorship regulations. The site remains a central landmark for the club, featuring a statue of Sir Stanley Matthews outside the ground and serving as the final resting place for his ashes, which were buried beneath the center circle of the pitch following his death in 2000. Today, the stadium continues to host Stoke City in the EFL Championship, maintaining its status as a significant venue in English football.
Did You Know?
The stadium was officially opened on August 30, 1997, by Stoke City legend Sir Stanley Matthews.
HistoryFollowing his death in 2000, the ashes of Sir Stanley Matthews were buried beneath the center circle of the pitch.
HistoryThe stadium has a total capacity of 30,089 spectators.
RecordsThe venue was known as the Britannia Stadium from its opening in 1997 until it was renamed in 2016.
HistoryExpansion work completed in 2017 involved filling in the southeast corner of the stadium to enclose the bowl.
Architecture
Quick Info
ChampionshipClubs & Events (1)

Stoke City
The Potters
ChampionshipFounded in 1863, Stoke City is one of the world’s oldest professional football clubs, nicknamed "The Potters" in tribute to the city's historic ceramics industry. Currently competing in the Championship, they are renowned for their deep-rooted heritage and a long-standing reputation for a tough, resilient style of play.
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Location
Upcoming Matches
Stoke City vs Bristol City
EFL Championship
Sat 24 Oct 2026, 14:00
Fixture via fixturedownload.com
Stoke City vs Preston North End
EFL Championship
Sat 31 Oct 2026, 12:30
Fixture via fixturedownload.com
Stoke City vs Birmingham City
EFL Championship
Sat 21 Nov 2026, 15:00
Fixture via fixturedownload.com
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Travel & Matchday
Travel Guide
Everything you need to know about getting to Bet365 Stadium
Getting There
The stadium is located in Stoke-on-Trent and is best accessed by car via the M6 motorway, taking junction 15 and following signs for the A500 and A50. For those arriving by train, Stoke-on-Trent Railway Station is the nearest mainline hub, located approximately two miles from the ground. From the station, visitors can complete their journey via local bus services, taxis, or a walk of about thirty minutes.
Public Transport
The stadium is served by local bus routes, including services from the Hanley City Centre Bus Station that drop passengers within a short walk of the venue. On matchdays, dedicated shuttle buses often operate between Stoke-on-Trent Railway Station and the stadium to assist with the final leg of the journey. The walk from the nearest bus stop to the stadium concourse typically takes between two and five minutes.
Parking
Official matchday parking at the stadium is strictly limited to permit holders in the North, West 1, and West 2 car parks. Supporters without permits can often find parking at nearby industrial units or designated private sites within walking distance of the stadium. It is highly recommended to check for pre-bookable spaces or local street parking options in advance to avoid congestion.
Nearby Airports
The closest major international airports are Manchester Airport, located approximately 40 miles north, and Birmingham Airport, situated about 50 miles to the south. Both airports offer rail connections to Stoke-on-Trent, though travel times can vary significantly depending on train schedules and connections.
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